Event Branding - Annual industry SUMMIT

 
 

Creative Case Study: The Fashion Afternoon

Location: Paris, France
Event: Annual industry gathering
Audience: Fashion and beauty industry leaders, influencers, and trendsetters

Project Overview

The Fashion Afternoon is a flagship annual event hosted by CJ in the fashion capital of the world—Paris. Catering to a curated guest list of top-tier creatives, tastemakers, and industry leaders, this experience serves as a nexus of fashion-forward thought and bold aesthetic experimentation.

Creative Challenge

Develop a cohesive event branding system—spanning social, digital, and print—that feels contemporary, elevated, and deeply rooted in the expressive and ever-evolving world of fashion.

Creative Concept: Cut From Creativity

Fashion is synonymous with personal expression and artistic innovation. Inspired by the hands-on, tactile nature of fashion design, the concept draws from the practice of magazine collaging—a nostalgic yet timeless creative ritual among designers, stylists, and fashion enthusiasts alike.

The idea was to craft a bold, fun, and fresh visual language that echoes the individuality and flair of the fashion community while maintaining a polished, elevated tone.

 
 
 

Invintation suite - executive Networking Event

 
 

Creative Case Study: Cocktails and Conversations

PROJECT Overview

Cocktails and Conversations is a multi-city private event series hosted by CJ, where top-tier leaders in affiliate marketing come together for an exclusive evening of high-level networking, shared insights, and curated cocktails. Designed for an intimate yet vibrant exchange, this experience positions CJ at the heart of industry connection and innovation.

Target Audience

High-profile affiliate marketing executives and top decision-makers within CJ's strategic network. These are discerning professionals who value meaningful connections, exclusivity, and strong brand storytelling.

Creative Challenge

To design and implement a premium invite system that reflects the prestige and uniqueness of the Cocktails and Conversations event—capturing attention, generating anticipation, and reinforcing CJ’s leadership and personality in the performance marketing space.

Creative Direction

Tone & Aesthetic

  • Style: Modern Mad Men — sophisticated with a subtle nod to mid-century mod.

  • Voice: Fun, polished, confident—balancing warmth and professionalism.

  • Mood: Sleek yet approachable. Classic, but with a clever twist.

Visual Design

  • Illustration Style: Custom line art showcasing classic cocktails paired with whimsical conversation bubbles—an intentional and playful nod to the event name.

  • Color Strategy: CJ’s bold brand colors are layered over a warm, neutral backdrop to create an environment that feels both inviting and elevated.

  • Design Contrast: Large color blocks juxtaposed with delicate line detailing deliver a visual interplay of playful vs. precise.

  • Brand Integration: Innovative use of CJ’s brand elements ensures instant recognition while delivering something refreshingly unique.

 

Branded Garment - Non Profit Company

Creative Case Study: Virtuous Sweatshirt

Client:

Virtuous — Non-profit CRM software company designed for today’s high-touch fundraisers, helping them build meaningful relationships across multiple channels.

Project Overview:

In collaboration with the Marketing Director, the goal was to design a branded sweatshirt that employees would genuinely want to wear — something that felt both on-brand and on-trend. The sweatshirt needed to embody the spirit of the company while offering two distinct visual directions to reflect the diverse personalities within the Virtuous team.

Creative Objective:

Create two unique sweatshirt designs that employees feel proud to wear, with both options staying true to Virtuous' brand while offering variety in visual tone and style.

Creative Direction:

Brand Anchor:

The project centered around the Virtuous tagline: “Global Generosity.” This message became the heart of the visual storytelling — a concept that bridges purpose, people, and planet. To capture a broad range of style preferences, we developed two distinct design philosophies:

Option 1: Clean, Structured, Modern

  • Design Approach: Minimalist, professional, and timeless — with a modern twist. This design leverages clean lines, intentional spacing, and structured typography to reflect the trust and reliability associated with the Virtuous brand.

  • Visual Tone: Calm, elevated, polished.

  • Typography: Sans-serif font with geometric precision, evoking clarity and modernity.

  • Graphic Elements: Subtle globe motifs or linear world map textures to reinforce the “global” narrative.

  • Color Palette: Neutral tones with a pop of brand color — understated but thoughtful.

Option 2: Playful, Cool, On-Trend

  • Design Approach: Bold, fun, and culture-forward. This concept leans into expressive typography and streetwear-inspired graphic placements to create a piece that feels like a limited-edition drop.

  • Visual Tone: Energetic, youthful, approachable.

  • Typography: Retro-inspired or hand-drawn-style fonts, full of personality.

  • Graphic Elements: Whimsical interpretations of "global generosity" — illustrated hands, playful globes, or sticker-style icons.

  • Color Palette: Bright accents, oversized graphic prints, layered textures.

Outcome:

The result? Two wearable, purpose-driven designs that sparked excitement among team members and embodied the heart of the Virtuous brand. These sweatshirts didn’t just represent a company — they represented a community.